Archived
Lynchburg College | Strategic Consultation + Education
A private coeducational institution founded in 1903, Lynchburg College offers distinctive undergraduate and graduate programs that reflect its commitment to teaching, scholarship, and service to the greater community.
Lynchburg College’s mission is to develop students who have strong character and balanced perspectives, to prepare them for intelligent and wholehearted participation in a global society and for effective leadership in the civic, professional, spiritual, and social dimensions of life.
Lynchburg College provides students with a wide range of rigorous educational experiences that are grounded in the liberal arts and sciences, enhanced by professional studies, and nurtured by a residential community. The College serves the region through its outreach programs, cultural opportunities, resources, services, and the expertise of faculty, staff, and students.
Jerry Miller, the president of VMV brands, was invited to be a keynote speaker at Lynchburg College, where he lectured before the school’s senior faculty on the power of social media and digital marketing.
In this two-hour lecture, Miller executed a power point presentation on how Lynchburg College could leverage social media science and digital marketing strategies to raise brand awareness and drive student enrollment.
Virginia Private Colleges | Strategic Consultation + Education
The Council of Independent Colleges in Virginia (CICV) was founded in 1971 and currently operates as Virginia Private Colleges, a nonprofit, 501(c)(6) organization representing 28 accredited nonprofit independent colleges and universities in Virginia.
The Virginia Private Colleges organization works collaboratively in the areas of public policy, cost containment and professional development as well as providing support to its member institutions and their students in the following areas: Public Relations; Collaboration; Research; Government relations; Student Enrollment.
Jerry Miller, the president of VMV brands, was invited to be a keynote speaker at the Virginia Private Colleges summer conference, where he lectured on the power of social media and digital marketing.
In this 90-minute lecture, with the deans of admission from all of Virginia’s private colleges and universities in attendance, Miller executed a power point presentation on how colleges can leverage social media science and digital marketing strategies to raise brand awareness and drive student enrollment.
Virginia Institute of Autism | Strategic Partnership + Social Media
The Virginia Institute of Autism is dedicated to providing comprehensive, outcome-based education to people with autism; supporting families coping with the challenges that come with autism; and developing and supporting primary research, advocacy and training in the education of people with autism.
The Virginia Institute of Autism is a non-profit organization providing a day-school and other resources for families, educators and health professionals seeking services, training or information about autism and evidence based interventions. In addition to a year-round school for children ages two to twenty-one, VIA’s services include a 700-volume library, training workshops, internships for undergraduate and graduate students and teachers, customized training and consulting for schools and home-based programs for young children.
VMV brands executed a social media marketing campaign that raised immediate awareness for the Virginia Institute of Autism through a strategic partnership with Sustain, INC Clothing Boutique, an active VMV brands client.
This strategic partnership and social media marketing campaign positioned both the Virginia Institute of Autism and Sustain, INC Clothing Boutique in front of tens of thousands of people across the Virginia marketplace, translating into an uptick in fundraising for the VIA. Furthermore, through VMV brands, both the VIA and Sustain, INC Clothing Boutique were featured on the 6 pm, 6:30 pm, 7 pm, 10 pm, 11 pm and morning television newscasts across Charlottesville, VA.
Bailey Printing | Web Development + Social Media
A printing company that has successfully served Charlottesville and Central Virginia for more than 60 years, Bailey Printing, Inc has built its reputation on excellent service, attention to detail, tremendous customer support and competitive pricing. Customers visit Bailey Printing, Inc because the staff is well-versed and well-educated in the printing sector.
Our team was presented the opportunity of growing the Bailey Printing, Inc brand through strategic social media marketing efforts and techniques. Furthermore, we custom designed and developed brand new digital infrastructure for Bailey Printing Inc, including its company website, Facebook page and Twitter page.
To complete this project, we conceived, created, designed and executed a premium website that will appeal to today’s digitally-equipped and digitally-educated consumers.
Our team successfully grew the Bailey Printing, Inc social media follow, raised its brand awareness, increased its customer base and drove new revenue to its bottom line.
Virginia Asset Management | Social Media + Brand Growth
A comprehensive financial services firm, Virginia Asset Management Company is committed to helping its clients expand their long-term financial success by offering a wide range of quality financial products.
Two financial advisers within Virginia Asset Management Company approached our team seeking help in growing their practices and Virginia-located customer bases. Our team conceived, created and executed a social media & digital marketing campaign to help raise the profile of the financial advisers within the hand-picked markets.
Virginia Asset Management Company is headquartered in Richmond, Virginia.
Virginia Asset Management Company provides objective customized solutions to assist individuals, professionals and business owners in reaching their financial goals. Virginia Asset Management Company offers a comprehensive line of products and services, as well as diverse financial expertise. From insurance needs to college funding, retirement or estate planning, Virginia Asset Management Company is committed to helping its clients accomplish their long-term financial objectives.
Pepsi Cola of Virginia | New & Traditional Media Fusion
Our clients at Pepsi Cola Bottling of Virginia asked us to position their cache of brands in front of Gen X, Gen Y and Gen Z consumers. We conceived and executed an engaging weekly TV show that ran for 52 weeks and featured “product placement” within each broadcast, title sponsorship branding and the traditional 30-second commercial flights.
We then “pumped up” the traditional marketing efforts by leveraging new media, including Facebook branding, Facebook contests, Twitter branding, a Twitter “Question Bag” that was broadcasted on TV, Foursquare Check-Ins and online banner placements.
This multi-dimensional, digital and traditional marketing campaign was successful in raising brand awareness and growing Pepsi’s customer base.
NovoNail | Web Development + Brand Growth
Featuring a comprehensive, patent-pending solution to the common problem of Onychomycosis, NovoNail Restoration Center approached our team and asked us to conceive, create and execute a social media marketing campaign that raised awareness for Onychomycosis, while spotlighting the NovoNail Restoration Center solution.
This campaign leveraged social media marketing platforms, strategically placed social media advertisements and the cultivation of relationships with hand-picked, influential bloggers that report within the Onychomycosis sector.
As many as 35 million around the world live with Onychomycosis or toenail fungus, which is unsightly, embarrassing and often painful if not treated.
With restoration centers located in Atlanta, Georgia; Boston, Massachusetts; Washington, D.C.; Baltimore, Maryland; Virginia Beach, Virginia; Richmond, Virginia; Charlottesville, Virginia and Newport News, Virginia – soon, across the United States – NovoNail is quickly building countrywide traction and momentum to appeal to the 35 million people who struggle with toenail fungus everyday.
Our team successfully offered our social media marketing and brand growth expertise to the NovoNail executive team.
The Shebeen | Social Media + Brand Growth
A South African inspired restaurant, The Shebeen Pub & Braai has successfully served Virginia for almost a decade. Our team was presented the opportunity of servicing The Shebeen Pub & Braai through a strategically executed social media and digital marketing campaign.
Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life & CatchMyFire.com – to raise brand, message, menu and location awareness for The Shebeen Pub & Braai. The enhanced awareness translated into first-time customers for The Shebeen Pub & Braai, while also reminding the current customer base what The Shebeen Pub & Braai has done consistently well for almost 10 years – serve cuisine that reflects the multiculturalism of the Southern African palate.
In short, our strategically executed social media campaign resulted in more revenue for The Shebeen Pub & Braai.
The Shebeen Pub & Braai offers a superb menu featuring spicy African peri-peri sauce and Dutch farmer’s Boer sausage to pub-style fish ‘n chips. At The Shebeen Pub & Braai, you will explore a cuisine of surprising diversity.
The Virginian Restaurant Co. | Web Development
Featuring a portfolio of four successful restaurants, our team was presented the opportunity of conceiving, creating and executing four unique websites built and designed on WordPress and four Facebook “Call to Action” pages for The Virginian Restaurant Company.
Follow a handful of meetings with the owner and general manager of The Virginian Restaurant Company, our team had a feel for the message, menu, ambiance, service and specialties each restaurant had to offer.
Here was the challenge: We had to build one template for all four restaurants while still maintaining the brand identity and unique qualities each had to offer.
We also conceived and executed four Facebook “Call to Action” or “Welcome Pages” for each restaurant. These Facebook “Call to Action” pages improved The Virginian Company’s social media presence.
In short, we overhauled The Virginian Restaurant Company’s digital infrastructure to appeal to today’s digitally-educated consumer.
Whimsies | Web Development + Social Media
A children’s clothing store that has successfully served Charlottesville and Central Virginia for more than 25 years, Whimsies is a retail dynamo built on friendly service and kid-centered products. Customers visit Whimsies because the staff knows what kids like!
Our team was presented the opportunity of growing the Whimsies brand through strategic social media marketing efforts and techniques. Furthermore, we custom designed and developed brand new digital infrastructure for Whimsies, including its company website and Facebook page.
To see the custom website we designed and developed for Whimsies, please click: Whimsies Kids
To complete this project, we conceived, created, designed and executed a premium Whimsies website that will appeal to today’s digitally-equipped and digitally-educated consumers.
This digital overhaul also included a smart Facebook “Call to Action” or “Welcome” page that furthered the Whimsies brand and message. To see the custom Whimsies “Call to Action” page, click Whimsies Facebook
Our team successfully grew the Whimsies social media follow, raised its brand awareness, increased its customer base and drove new revenue to its bottom line.
Bella’s Restaurant | Social Media + Brand Growth
A brand new family-oriented Italian restaurant, Bella’s Restaurant approached our team months before its Grand Opening looking for opportunities to raise its profile amongst a crowded restaurant marketplace in Charlottesville, Virginia. After thought and deliberation, our team conceived, created and executed a marketing campaign that leveraged social media and digital strategies to position Bella’s Restaurant at the forefront of the restaurant sector.
Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life & CatchMyFire.com – to raise brand, message, menu and location awareness for Bella’s Restaurant. Then, we conceived, created and executed viral content for Bella’s Restaurant, which led to brand and message interaction months before the Grand Opening.
In short, our strategically executed social media & digital marketing campaign resulted in a tremendous amount of online “clout” and a significant boost to brand, menu and location awareness.
Sal’s Caffe Italia | Logo Invigoration
A fine-dining institution, Sal’s Caffe Italia has successfully served Charlottesville, Va on the Downtown Mall for 26 years. Our team was presented the opportunity of invigorating the Sal’s Caffe Italia logo to accurately reflect the restaurant’s updated menu, wine list and ambiance.
Click here for the new PDF version of the Sal’s Caffe Italia logo we designed: Sal’s Caffe Italia Logo
Our team offered consultation through an in-person assessment with the Sal’s Caffe Italia executive team. Our design team then conceived, created and executed a new Sal’s Caffe Italia logo after six different rounds of design that included 20 unique logo mockups.
We created the new logo to enhance awareness for Sal’s Caffe Italia to help attract first-time customers, while also reminding the current customer base what Sal’s Caffe Italia has done consistently well for 26 years – serve delicious food at reasonable prices.
Sal’s Caffe Italia offers a well-rounded menu featuring tasty pasta dishes, fresh seafood, healthy salads and its signature pizza pies all at reasonable rates.
The Main Street Arena | Social Media + Brand Growth
A multi-purpose facility, The Main Street Arena features nearly 40,000 square feet of space used for live music, ice skating, wedding and charity events and much more. Our team was presented the opportunity of raising The Main Street Arena’s profile and awareness through a strategically executed social media marketing campaign.
Our team created and executed a social media marketing campaign that leveraged Facebook, Twitter and Foursquare to attract new customers and drive incremental revenue. Plus, our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for The Main Street Arena.
The enhanced awareness translated into first-time customers, while also reminding the current customer base what The Main Street Arena does well – ice skating, live music, an awesome sports bar and a memorable venue for weddings, parties and charity events.
In short, our strategically executed social media campaign resulted in more revenue for The Main Street Arena.
The Main Street Arena encloses a nearly 40,000 square foot space that now has the flexibility to be pretty much whatever you can imagine. From hosting Mixed Martial Arts matches to housing the Virginia Film Festival’s Headquarters to hosting University of Virginia home hockey games the space is versatile and flexible.
The Main Street Arena can cover the ice and warm the interior to a temperature comfortable for any event in under four hours. The freshly renovated lobby features a 60 foot stainless steel bar, 6 HDTVs with all the sports you can imagine and lets you enjoy eight different types of draft beer and a variety of reasonably priced wine. The sports bar atmosphere is fully transformable into any formal event as the space includes handcrafted chandeliers and furniture, which combine with the room to provide a delightful atmosphere
The Box | Social Media + Brand Growth
A popular entertainment destination in Charlottesville, Va, The Box successfully features some of the best live music, while serving as a late-night mecca on the Downtown Mall. Our team was presented the opportunity of raising The Box’s profile and awareness through a strategically executed social media marketing campaign.
Our team created and executed a social media marketing campaign that leveraged Facebook, Twitter and Foursquare to attract new customers and drive incremental revenue to The Box. Plus, our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for The Box.
The enhanced awareness translated into first-time customers for The Box, while also reminding the current customer base what The Box does well – awesome live music, fantastic late-night setting, delicious lunch & dinner menu.
In short, our strategically executed social media campaign resulted in more revenue for The Box.
The Box offers a lunch, dinner and late-night menu and features live music most nights of the week.
Sal’s Caffe Italia | Social Media + Brand Growth
A fine-dining institution, Sal’s Caffe Italia has successfully served Charlottesville, Va on the Downtown Mall for 26 years. Our team was presented the opportunity of invigorating Sal’s Caffe Italia through a strategically executed social media marketing campaign.
Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for Sal’s Caffe Italia. The enhanced awareness translated into first-time customers for Sal’s Caffe Italia, while also reminding the current customer base what Sal’s Caffe Italia has done consistently well for 26 years – serve delicious food at reasonable prices.
In short, our strategically executed social media campaign resulted in more revenue for Sal’s Caffe Italia.
Sal’s Caffe Italia offers a well-rounded menu featuring tasty pasta dishes, fresh seafood, healthy salads and its signature pizza pies all at reasonable rates.
Balkan Bistro | Social Media + Brand Growth
A brand new, high-end restaurant in Charlottesville, Va, Balkan Bistro & Bar approached our team and asked for help in raising awareness, attracting new customers and driving incremental revenue as quickly as possible.
Our team conceived, created and executed a strategic approach that leveraged social media, traditional media, guerrilla marketing and street team marketing to build a customer base for the Balkan Bistro & Bar.
Our team also encouraged the Balkan Bistro & Bar to tell their “story” as a means to increase their customer base. The owners of the Balkan Bistro & Bar began their voyage into the food sector in 2006 by selling pastries, pies and breads inspired from their Balkan Peninsula homeland at the Charlottesville Farmer’s Market. Eventually, as they started growing their brand and gaining a following, a bakery followed (Balkan Bakery on Water Street) in 2009. Then, in 2011, the Balkan Bistro & Bar was born.
Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music and CatchMyFire.com – to raise awareness for Balkan Bistro & Bar. The enhanced awareness translated into first-time customers and more revenue for Balkan Bistro & Bar.