Bella’s Restaurant | Social Media + Brand Growth

Posted by Jerry Miller Dec 30, 2011

A brand new family-oriented Italian restaurant, Bella’s Restaurant approached our team months before its Grand Opening looking for opportunities to raise its profile amongst a crowded restaurant marketplace in Charlottesville, Virginia. After thought and deliberation, our team conceived, created and executed a marketing campaign that leveraged social media and digital strategies to position Bella’s Restaurant at the forefront of the restaurant sector.


Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life & – to raise brand, message, menu and location awareness for Bella’s Restaurant. Then, we conceived, created and executed viral content for Bella’s Restaurant, which led to brand and message interaction months before the Grand Opening.


In short, our strategically executed social media & digital marketing campaign resulted in a tremendous amount of online “clout” and a significant boost to brand, menu and location awareness.


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