Sal’s Caffe Italia | Social Media + Brand Growth

Posted by Jerry Miller Oct 4, 2011

A fine-dining institution, Sal’s Caffe Italia has successfully served Charlottesville, Va on the Downtown Mall for 26 years. Our team was presented the opportunity of invigorating Sal’s Caffe Italia through a strategically executed social media marketing campaign.


Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & – to raise brand awareness for Sal’s Caffe Italia. The enhanced awareness translated into first-time customers for Sal’s Caffe Italia, while also reminding the current customer base what Sal’s Caffe Italia has done consistently well for 26 years – serve delicious food at reasonable prices.


In short, our strategically executed social media campaign resulted in more revenue for Sal’s Caffe Italia.


Sal’s Caffe Italia offers a well-rounded menu featuring tasty pasta dishes, fresh seafood, healthy salads and its signature pizza pies all at reasonable rates.


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