The Box | Social Media + Brand Growth

Posted by Jerry Miller Oct 5, 2011

A popular entertainment destination in Charlottesville, Va, The Box successfully features some of the best live music, while serving as a late-night mecca on the Downtown Mall. Our team was presented the opportunity of raising The Box’s profile and awareness through a strategically executed social media marketing campaign.


Our team created and executed a social media marketing campaign that leveraged Facebook, Twitter and Foursquare to attract new customers and drive incremental revenue to The Box. Plus, our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & – to raise brand awareness for The Box.


The enhanced awareness translated into first-time customers for The Box, while also reminding the current customer base what The Box does well – awesome live music, fantastic late-night setting, delicious lunch & dinner menu.


In short, our strategically executed social media campaign resulted in more revenue for The Box.


The Box offers a lunch, dinner and late-night menu and features live music most nights of the week.


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