Virginia Institute of Autism | Strategic Partnership + Social Media

The Virginia Institute of Autism is dedicated to providing comprehensive, outcome-based education to people with autism; supporting families coping with the challenges that come with autism; and developing and supporting primary research, advocacy and training in the education of people with autism.

The Virginia Institute of Autism is a non-profit organization providing a day-school and other resources for families, educators and health professionals seeking services, training or information about autism and evidence based interventions. In addition to a year-round school for children ages two to twenty-one, VIA’s services include a 700-volume library, training workshops, internships for undergraduate and graduate students and teachers, customized training and consulting for schools and home-based programs for young children.

VMV brands executed a social media marketing campaign that raised immediate awareness for the Virginia Institute of Autism through a strategic partnership with Sustain, INC Clothing Boutique, an active VMV brands client.

This strategic partnership and social media marketing campaign positioned both the Virginia Institute of Autism and Sustain, INC Clothing Boutique in front of tens of thousands of people across the Virginia marketplace, translating into an uptick in fundraising for the VIA. Furthermore, through VMV brands, both the VIA and Sustain, INC Clothing Boutique were featured on the 6 pm, 6:30 pm, 7 pm, 10 pm, 11 pm and morning television newscasts across Charlottesville, VA.