5 Steps for a Successful QR Code Marketing Campaign
While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code. Read more
The Virginian Restaurant Co. | Web Development
Featuring a portfolio of four successful restaurants, our team was presented the opportunity of conceiving, creating and executing four unique websites built and designed on WordPress and four Facebook “Call to Action” pages for The Virginian Restaurant Company.
Follow a handful of meetings with the owner and general manager of The Virginian Restaurant Company, our team had a feel for the message, menu, ambiance, service and specialties each restaurant had to offer.
Here was the challenge: We had to build one template for all four restaurants while still maintaining the brand identity and unique qualities each had to offer.
We also conceived and executed four Facebook “Call to Action” or “Welcome Pages” for each restaurant. These Facebook “Call to Action” pages improved The Virginian Company’s social media presence.
In short, we overhauled The Virginian Restaurant Company’s digital infrastructure to appeal to today’s digitally-educated consumer.
Sal’s Caffe Italia | Social Media + Brand Growth
A fine-dining institution, Sal’s Caffe Italia has successfully served Charlottesville, Va on the Downtown Mall for 26 years. Our team was presented the opportunity of invigorating Sal’s Caffe Italia through a strategically executed social media marketing campaign.
Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for Sal’s Caffe Italia. The enhanced awareness translated into first-time customers for Sal’s Caffe Italia, while also reminding the current customer base what Sal’s Caffe Italia has done consistently well for 26 years – serve delicious food at reasonable prices.
In short, our strategically executed social media campaign resulted in more revenue for Sal’s Caffe Italia.
Sal’s Caffe Italia offers a well-rounded menu featuring tasty pasta dishes, fresh seafood, healthy salads and its signature pizza pies all at reasonable rates.
The Main Street Arena | Social Media + Brand Growth
A multi-purpose facility, The Main Street Arena features nearly 40,000 square feet of space used for live music, ice skating, wedding and charity events and much more. Our team was presented the opportunity of raising The Main Street Arena’s profile and awareness through a strategically executed social media marketing campaign.
Our team created and executed a social media marketing campaign that leveraged Facebook, Twitter and Foursquare to attract new customers and drive incremental revenue. Plus, our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for The Main Street Arena.
The enhanced awareness translated into first-time customers, while also reminding the current customer base what The Main Street Arena does well – ice skating, live music, an awesome sports bar and a memorable venue for weddings, parties and charity events.
In short, our strategically executed social media campaign resulted in more revenue for The Main Street Arena.
The Main Street Arena encloses a nearly 40,000 square foot space that now has the flexibility to be pretty much whatever you can imagine. From hosting Mixed Martial Arts matches to housing the Virginia Film Festival’s Headquarters to hosting University of Virginia home hockey games the space is versatile and flexible.
The Main Street Arena can cover the ice and warm the interior to a temperature comfortable for any event in under four hours. The freshly renovated lobby features a 60 foot stainless steel bar, 6 HDTVs with all the sports you can imagine and lets you enjoy eight different types of draft beer and a variety of reasonably priced wine. The sports bar atmosphere is fully transformable into any formal event as the space includes handcrafted chandeliers and furniture, which combine with the room to provide a delightful atmosphere
Facebook overhauls insights; Admins Read this!
If you are an administrator or page owner on Facebook, then you are likely thinking, “Man, Facebook went through another freakin’ overhaul with their insights!” Well, we know the feeling, too. This time, we are embracing the overhaul with absolutely open arms. The new Facebook insights and metrics will educate and empower admins and page owners. Here’s why: Read more