The Box | Social Media + Brand Growth
A popular entertainment destination in Charlottesville, Va, The Box successfully features some of the best live music, while serving as a late-night mecca on the Downtown Mall. Our team was presented the opportunity of raising The Box’s profile and awareness through a strategically executed social media marketing campaign.
Our team created and executed a social media marketing campaign that leveraged Facebook, Twitter and Foursquare to attract new customers and drive incremental revenue to The Box. Plus, our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for The Box.
The enhanced awareness translated into first-time customers for The Box, while also reminding the current customer base what The Box does well – awesome live music, fantastic late-night setting, delicious lunch & dinner menu.
In short, our strategically executed social media campaign resulted in more revenue for The Box.
The Box offers a lunch, dinner and late-night menu and features live music most nights of the week.
Sal’s Caffe Italia | Social Media + Brand Growth
A fine-dining institution, Sal’s Caffe Italia has successfully served Charlottesville, Va on the Downtown Mall for 26 years. Our team was presented the opportunity of invigorating Sal’s Caffe Italia through a strategically executed social media marketing campaign.
Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for Sal’s Caffe Italia. The enhanced awareness translated into first-time customers for Sal’s Caffe Italia, while also reminding the current customer base what Sal’s Caffe Italia has done consistently well for 26 years – serve delicious food at reasonable prices.
In short, our strategically executed social media campaign resulted in more revenue for Sal’s Caffe Italia.
Sal’s Caffe Italia offers a well-rounded menu featuring tasty pasta dishes, fresh seafood, healthy salads and its signature pizza pies all at reasonable rates.
Watering Holes T-Shirt | Retail + Social Media
In an effort to market and promote 15 clients in the restaurant sector, while also raising awareness for a Charlottesville-based cancer charity, our team conceived, designed and distributed the “CVille Watering Holes” T-Shirt. Along with prominently featuring the logo of our hand-picked charity, the “CVille Watering Holes” T-Shirt features the logos of 15 clients on the back. The T-Shirt was distributed through two channels: (1). Social media storefronts; (2). A guerrilla campaign that featured a weekly “Street Team” positioned at strategic locations. Currently, we have sold more than 4,000 (and counting) “CVille Watering Holes” T-Shirts. This case study demonstrates our skill-set in brand building, retail marketing, product distribution, “Street Team” infusion and social media storefronts.
Watering Holes T-Shirt | Retail + Social Media
In an effort to market and promote 15 clients in the restaurant sector, while also raising awareness for a Charlottesville-based cancer charity, our team conceived, designed and distributed the “CVille Watering Holes” T-Shirt. Along with prominently featuring the logo of our hand-picked charity, the “CVille Watering Holes” T-Shirt features the logos of 15 clients on the back. The T-Shirt was distributed through two channels: (1). Social media storefronts; (2). A guerrilla campaign that featured a weekly “Street Team” positioned at strategic locations. Currently, we have sold more than 4,000 (and counting) “CVille Watering Holes” T-Shirts. This case study demonstrates our skill-set in brand building, retail marketing, product distribution, “Street Team” infusion and social media storefronts.