Watering Holes T-Shirt | Retail + Social Media

Posted by Jerry Miller Oct 4, 2011


In an effort to market and promote 15 clients in the restaurant sector, while also raising awareness for a Charlottesville-based cancer charity, our team conceived, designed and distributed the “CVille Watering Holes” T-Shirt. Along with prominently featuring the logo of our hand-picked charity, the “CVille Watering Holes” T-Shirt features the logos of 15 clients on the back. The T-Shirt was distributed through two channels: (1). Social media storefronts; (2). A guerrilla campaign that featured a weekly “Street Team” positioned at strategic locations. Currently, we have sold more than 4,000 (and counting) “CVille Watering Holes” T-Shirts. This case study demonstrates our skill-set in brand building, retail marketing, product distribution, “Street Team” infusion and social media storefronts.






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