CVille Restaurant Week raises over $9K for VIA Playground

Posted by Jerry Miller Feb 15, 2013

On Monday, February 18, 2013, Charlottesville’s most notable restaurant owners will gather on the playground at the Virginia Institute of Autism school campus to present the school with a check for more than $9,000 and to celebrate the first-ever Charlottesville Restaurant Week organized by local restaurant and business owners.


The donation is ear-marked for a new playground for the school. The current playground looks a little worse for wear, but it will soon see better times, thanks in part to Charlottesville Restaurant Week, which was organized by vmv brands, a Charlottesville-based advertising and solutions agency. In total, 28 local restaurants and more than 35 businesses located in Central Virginia participated in the event. The promotion generated more than $500,000 in gross revenue across the City of Charlottesville, Albemarle County and Madison County.


“Half of our team worked 60-hour weeks for almost three months to make sure this inaugural event was a smash success. That’s why we are so very excited to present The Virginia Institute of Autism with a check for more than $9,000,” said Jerry Miller, the president of vmv brands and the chairman of Charlottesville Restaurant Week. “Our event embodies everything that is awesome about Charlottesville. More than 35 local businesses joined forces to benefit a non-profit located right in our backyard. On top of that, we stimulated the local economy in an otherwise slow consumer spending period.”


With 28 restaurants participating, more than in any previous restaurant week, the event was bound to make a big impact This event, which is not affiliated at all with The Hook’s promotion, transpired over a seven-day period, from Jan. 28 through Feb. 3, a historically slow time of year for local restaurants. To see the restaurants that participated in the event, visit


That’s good for Charlottesville. But what does it all amount to? Ask the staff at the Virginia Institute of Autism. They are hoping that before the end of the year the school will have the chance to build its first playground designed specifically for the students they serve. Charlottesville Restaurant Week and vmv brands just raised 10% of the total cost in just one week!


The new VIA playground will offer children the following key improvements:
• Rubberized surface for the entire area surrounding play equipment
• Expanded swing section with six swings, including 3-4 full-body chairs
• Multiple gross motor challenges
• Larger, safer, more interesting spiral slide
• Large wheel-chair accessible play structure with activity centers to promote social interaction


With the support of Charlottesville Restaurant Week and vmv brands, VIA is almost halfway to the goal for the playground project, and is seeking donations to complete the project before the end of the year.


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