February, 2012

Bailey Printing | Web Development + Social Media

Posted Jerry Miller Feb 6, 2012

A printing company that has successfully served Charlottesville and Central Virginia for more than 60 years, Bailey Printing, Inc has built its reputation on excellent service, attention to detail, tremendous customer support and competitive pricing. Customers visit Bailey Printing, Inc because the staff is well-versed and well-educated in the printing sector.

 

Our team was presented the opportunity of growing the Bailey Printing, Inc brand through strategic social media marketing efforts and techniques. Furthermore, we custom designed and developed brand new digital infrastructure for Bailey Printing Inc, including its company website, Facebook page and Twitter page.

 

To complete this project, we conceived, created, designed and executed a premium website that will appeal to today’s digitally-equipped and digitally-educated consumers.

 

Our team successfully grew the Bailey Printing, Inc social media follow, raised its brand awareness, increased its customer base and drove new revenue to its bottom line.

 

Virginia Asset Management | Social Media + Brand Growth

Posted Jerry Miller Feb 6, 2012

A comprehensive financial services firm, Virginia Asset Management Company is committed to helping its clients expand their long-term financial success by offering a wide range of quality financial products.

 

Two financial advisers within Virginia Asset Management Company approached our team seeking help in growing their practices and Virginia-located customer bases. Our team conceived, created and executed a social media & digital marketing campaign to help raise the profile of the financial advisers within the hand-picked markets.

 

Virginia Asset Management Company is headquartered in Richmond, Virginia.

 

Virginia Asset Management Company provides objective customized solutions to assist individuals, professionals and business owners in reaching their financial goals. Virginia Asset Management Company offers a comprehensive line of products and services, as well as diverse financial expertise. From insurance needs to college funding, retirement or estate planning, Virginia Asset Management Company is committed to helping its clients accomplish their long-term financial objectives.

 

Pepsi Cola of Virginia | New & Traditional Media Fusion

Posted Jerry Miller Feb 5, 2012

Our clients at Pepsi Cola Bottling of Virginia asked us to position their cache of brands in front of Gen X, Gen Y and Gen Z consumers. We conceived and executed an engaging weekly TV show that ran for 52 weeks and featured “product placement” within each broadcast, title sponsorship branding and the traditional 30-second commercial flights.

 

We then “pumped up” the traditional marketing efforts by leveraging new media, including Facebook branding, Facebook contests, Twitter branding, a Twitter “Question Bag” that was broadcasted on TV, Foursquare Check-Ins and online banner placements.

 

This multi-dimensional, digital and traditional marketing campaign was successful in raising brand awareness and growing Pepsi’s customer base.