January, 2012

NovoNail | Web Development + Brand Growth

Posted Jerry Miller Jan 10, 2012

Featuring a comprehensive, patent-pending solution to the common problem of Onychomycosis, NovoNail Restoration Center approached our team and asked us to conceive, create and execute a social media marketing campaign that raised awareness for Onychomycosis, while spotlighting the NovoNail Restoration Center solution.

 

This campaign leveraged social media marketing platforms, strategically placed social media advertisements and the cultivation of relationships with hand-picked, influential bloggers that report within the Onychomycosis sector.

 

As many as 35 million around the world live with Onychomycosis or toenail fungus, which is unsightly, embarrassing and often painful if not treated.

 

With restoration centers located in Atlanta, Georgia; Boston, Massachusetts; Washington, D.C.; Baltimore, Maryland; Virginia Beach, Virginia; Richmond, Virginia; Charlottesville, Virginia and Newport News, Virginia – soon, across the United States – NovoNail is quickly building countrywide traction and momentum to appeal to the 35 million people who struggle with toenail fungus everyday.

 

Our team successfully offered our social media marketing and brand growth expertise to the NovoNail executive team.

 

The Shebeen | Social Media + Brand Growth

Posted Jerry Miller Jan 2, 2012

A South African inspired restaurant, The Shebeen Pub & Braai has successfully served Virginia for almost a decade. Our team was presented the opportunity of servicing The Shebeen Pub & Braai through a strategically executed social media and digital marketing campaign.

 

Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life & CatchMyFire.com – to raise brand, message, menu and location awareness for The Shebeen Pub & Braai. The enhanced awareness translated into first-time customers for The Shebeen Pub & Braai, while also reminding the current customer base what The Shebeen Pub & Braai has done consistently well for almost 10 years – serve cuisine that reflects the multiculturalism of the Southern African palate.

 

In short, our strategically executed social media campaign resulted in more revenue for The Shebeen Pub & Braai.

 

The Shebeen Pub & Braai offers a superb menu featuring spicy African peri-peri sauce and Dutch farmer’s Boer sausage to pub-style fish ‘n chips. At The Shebeen Pub & Braai, you will explore a cuisine of surprising diversity.

 

The Virginian Restaurant Co. | Web Development

Posted Jerry Miller Jan 1, 2012

Featuring a portfolio of four successful restaurants, our team was presented the opportunity of conceiving, creating and executing four unique websites built and designed on WordPress and four Facebook “Call to Action” pages for The Virginian Restaurant Company.

 

Follow a handful of meetings with the owner and general manager of The Virginian Restaurant Company, our team had a feel for the message, menu, ambiance, service and specialties each restaurant had to offer.

 

Here was the challenge: We had to build one template for all four restaurants while still maintaining the brand identity and unique qualities each had to offer.

 

We also conceived and executed four Facebook “Call to Action” or “Welcome Pages” for each restaurant. These Facebook “Call to Action” pages improved The Virginian Company’s social media presence.

 

In short, we overhauled The Virginian Restaurant Company’s digital infrastructure to appeal to today’s digitally-educated consumer.

 

 

 
 
 

Whimsies | Web Development + Social Media

Posted Jerry Miller Jan 1, 2012

A children’s clothing store that has successfully served Charlottesville and Central Virginia for more than 25 years, Whimsies is a retail dynamo built on friendly service and kid-centered products. Customers visit Whimsies because the staff knows what kids like!

 

Our team was presented the opportunity of growing the Whimsies brand through strategic social media marketing efforts and techniques. Furthermore, we custom designed and developed brand new digital infrastructure for Whimsies, including its company website and Facebook page.

 

To see the custom website we designed and developed for Whimsies, please click: Whimsies Kids

 

To complete this project, we conceived, created, designed and executed a premium Whimsies website that will appeal to today’s digitally-equipped and digitally-educated consumers.

 

This digital overhaul also included a smart Facebook “Call to Action” or “Welcome” page that furthered the Whimsies brand and message. To see the custom Whimsies “Call to Action” page, click Whimsies Facebook

 

Our team successfully grew the Whimsies social media follow, raised its brand awareness, increased its customer base and drove new revenue to its bottom line.