The Shebeen | Social Media + Brand Growth

Posted by Jerry Miller May 22, 2012

A South African inspired restaurant, The Shebeen Pub & Braai has successfully served Virginia for almost a decade. Our team was presented the opportunity of servicing The Shebeen Pub & Braai through a strategically executed social media and digital marketing campaign.


Our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life & – to raise brand, message, menu and location awareness for The Shebeen Pub & Braai. The enhanced awareness translated into first-time customers for The Shebeen Pub & Braai, while also reminding the current customer base what The Shebeen Pub & Braai has done consistently well for almost 10 years – serve cuisine that reflects the multiculturalism of the Southern African palate.


In short, our strategically executed social media campaign resulted in more revenue for The Shebeen Pub & Braai.


The Shebeen Pub & Braai offers a superb menu featuring spicy African peri-peri sauce and Dutch farmer’s Boer sausage to pub-style fish ‘n chips. At The Shebeen Pub & Braai, you will explore a cuisine of surprising diversity.


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