Pepsi Cola of Virginia | New & Traditional Media Fusion
Our clients at Pepsi Cola Bottling of Virginia asked us to position their cache of brands in front of Gen X, Gen Y and Gen Z consumers. We conceived and executed an engaging weekly TV show that ran for 52 weeks and featured “product placement” within each broadcast, title sponsorship branding and the traditional 30-second commercial flights.
We then “pumped up” the traditional marketing efforts by leveraging new media, including Facebook branding, Facebook contests, Twitter branding, a Twitter “Question Bag” that was broadcasted on TV, Foursquare Check-Ins and online banner placements.
This multi-dimensional, digital and traditional marketing campaign was successful in raising brand awareness and growing Pepsi’s customer base.