5 Steps for a Successful QR Code Marketing Campaign

While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.

 

While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.

 

However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential.

 

The true task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users. In fact, using tools to deliver useful and meaningful experiences to users, buyers and prospective customers is what great marketing is all about.

 

So, how can you assess whether you are using QR codes to their full potential?

 

Although very few QR marketing statistics exist, here are a few tips for businesses looking to deliver a meaningful QR code experience.

 

Informative read on QR Code Marketing: CLICK HERE

 

Please let us know what you think in the comments section below.

 
 

This entry was summarized and submitted by the staff at Virginia Media Ventures, LLC